Before purchasing goods from you, customers need to be able to trust your company. They need to ensure that your messages are accurate and the quality of your products or services matches what you say. And, if anything goes wrong with the transaction, you will support them.
Starting a business can be exciting but garnering customer trust can be difficult, especially with a limited budget. According to reports, approximately 50% of small businesses invest less than $300 on online marketing.
Establishing customer trust largely depends on your marketing budget that helps attract loyal customers. Here are some ways to help you get started.
Develop a Strong Social Presence
Most of the consumers have a strong social media presence, so the larger the brand’s social media following, the more customers tend to trust them. The social media channels of the company leverage engaging images, from cover photos to feed posts.
Moreover, make sure to add a company bio, website link, and contact information in all applicable sections. Post indulging content frequently and interact with your followers by replying to their comments and private messages.
Under-Promise and Over-Deliver
Consumers don’t trust brands when they feel they’ve been lied to. Under such circumstances, customers will likely part ways with the brand. It’s in the best interest of a company to under-promise and over-deliver when it comes to different forms of customer expectations.
For instance, if it takes a week to ship a product, tell your customers it will take two weeks. That’s how you can prevent the risk of breaking your promises.
Improve Your Customer Service
Poor customer service can be detrimental to small businesses. Consumers prefer buying from companies that communicate well and respond quickly with knowledgeable answers. So if you find yourself struggling to deal with customer service, consider hiring an assistant or call center.
Assistance will reply to all live chats on your website, respond to customer emails, answer phone calls and engage with inquiries across social media channels. Studies demonstrate that just a 5% increase in customer retention can boost profits by as much as 95%.
Knowing how to build customer loyalty and trust is critical in today’s business climate. Going the extra mile for your customers is the safest route for companies. Businesses failing to do so are limiting their potential.
If you’re looking for someone who can guide you through your entrepreneurial journey, get in touch with Eyal Dulin’s business consulting company.
Eyal Dulin trains fresh entrepreneurs about customer needs and business objectives across the United States ad Africa.
Written by : eyadmin
