The sales team of a company represents the image of the company to its clients. The satisfaction level of your clients is directly dependent on the performance of your sales team. Every company needs to establish a flow of necessary information between the sales team and the customers. The questions your sales team asks the customers can yield the information that can help the company understand its customer base better. Here are a few compliance questions a sales team must ask every client they deal with.
1. Ask about their current situation
Before a sales representative begins promoting their own services, they need to know what the client currently deals with. This will help you get some insight into the problems and gaps your services can fill for each client.
2. The positives of the current situation
The person in contact with the sales team could be a potential client you are trying to acquire or an already existing customer. Make sure you understand what aspects of their current situation they appreciate. Ask whether they are satisfied with your current offerings.
3. Ask for complaints
Do not wait for the customer to complain, instead ask them if anything needs change or improvement. Use examples and elaborate if they cannot point out the specifics of the problems they are facing.
4. Their expectations from a new supplier
Ask the clients what qualities they are looking for in a new business partner. Eyal Dulin emphasizes understanding your clients and their needs before offering your services or products to them for mutual benefits.
5. Ask about your competition
The sales team should also know what their company is up against in terms of competition. Ask the clients which service provider they are leaning towards aside from your company. Inquire more about why they prefer a certain company’s services over yours and look for areas of improvement.
6. The company impression on the client
The sales team should acquire input from the client regarding the company’s image on the client’s psyche. A successful company’s perceived brand is in alignment with the brand image the company wishes to establish. It also helps the company measure how well the marketing and branding efforts are panning out in terms of their effectiveness.
7. Ask about the budget
The client’s budget is an important factor that impacts his decision-making. Understand what price range your client feels comfortable with. Eyal Dulin emphasizes the importance of matching your product prices with the average client’s budget to set a realistic profit goal for the company.
8. Ask about the communication
The sales team should also request clients’ feedback on their satisfaction level with the company’s channels and methods of communication.
Consult Eyal I Dulin for business advice and learn effective ways to turn your client’s feedback into profitable information.
Written by : eyadmin
